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Change in UK law makes 125ml glasses of wine mandatory in on trade - 29/09/2010
From 1st October 2010 a new mandatory code for selling alcohol comes in to force.
The biggest implication for wine is that all on trade sites have to ensure that wine is available in 125ml measures. These 125 ml measures must be advertised "clearly and obviously" to the consumer.
In practice, this means:
- All Wine Lists must state that 125ml measures are available
- This must not be hidden in the small print but made very clear - font size should match that used for larger measures
However, it is not necessary to show prices for 125ml measures and a simple one line explanation such as this will suffice: "We also serve wine in 125ml measures. Please ask at the bar/your server for more details."
The new guidelines also require premises to have an age verification policy in place to ensures anyone who appears to be under 18 is asked to show photographic ID with their date of birth and a holographic mark on it before they are served.
You can find out more about this change to the law on the WSTA website
Bibendum trade customers can find out more by speaking to their Account Manager or emailing tradesales@bibendum-wine.co.uk.
